There are changes with permanent life insurance pricing coming in the next few months.
- One Major carrier has given us advance notice that there is to be approximately a 10% average increase in rates for all permanent life insurance;
- This 10% average means that some age groups will see no changes, but others will see very significant increases in pricing (20%-40%)!
- The same carrier will be implementing a 0.5% reduction to the contractual guaranteed interest rates offered within tax sheltered policies. (The guarantee is contractual for life);
- In the past few years, there has been an expectation that insurance rates would be increasing, as a large assumption in pricing these policies is the interest rate environment;
- Background can be found in a recent report by the Conference for Advanced Life Underwriting (CALU): CALU InfoExchange – Buyers Market For Level Cost
- With historically low interest rates, the insurance industry has been waiting for some movement, with carriers trying to hold back any changes, to avoid losing sales;
- One company increased rates a few years ago in anticipation of lower interest rates, and has suffered greatly, as all other carriers held out;
- It is inevitable that the other carriers will follow suit, with increases to their own permanent insurance rates, and subsequent decreases in guaranteed interest rates;
What is the opportunity?
- Current pricing is still available until December 4, 2010 (needless to say, current rates are lower than they should be)
- Current contractual guarantees are still available to be locked in for life on these policies secured before March 2011.
What does this mean if you are considering permanent life insurance?
- The 10% increase is self explanatory – it will cost more for the same insurance!
- The rate reduction for guaranteed accounts has a far greater impact
- Example of the impact of rate reduction
- Assuming you need permanent life insurance protection;
- If you pay for the life insurance with monthly deposits;
- You then decide to utilize the tax-exempt accumulation offered by your insurance policy;
- You deposit $10,000/year, in addition to the monthly deposits.
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Assuming the current guaranteed rate is 3.5%, a 0.5% decrease in annual credited interest rates to 3.0% actually means they would see:
- after 10 years, 2.75% less accumulated value
- after 20 years, 5.44% less accumulated value
- after 40 years, 11.25% less accumulated value
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This is a significant loss, if you are looking for guaranteed interest rates and tax-sheltered accumulation.
Call your advisor to see how this may impact you.


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